If you haven’t noticed, Google has been constantly updating their algorithms to reward websites with high quality content and to destroy black-hat SEO attempts. There most recent update was rolled out on April 24th. I have quite a few thoughts that I would like to share with you so you can learn from the experiences I have had with my websites.
Google is rewarding website that are put together cleanly because it makes it easier for Google to crawl your website and to find and index your newly published pages. It is also a great idea to have a clean and easy to navigate website so that your users can easily navigate through your website and find everything that they are looking for.
Google is also looking for websites which load quickly which benefit search engine spiders and your users. If your website takes a long time to load your users will be upset and Google will decrease your ranking because of your websites load time. It is very important to have a well constructed website that loads at a normal speed.
Having a clean and speedy website can also lead to having more visitors to your website which will increase the amount of leads you get and increase user engagement. Google has reported that 3.1% of search queries were affected by this update.
When the update took place I had a few websites decrease in ranking and I will tell you exactly why. The website that decreased in ranking had 5 pages of completely unique content and about 30 additional pages which used a plugin to create the content. The website is very easy to navigate and the website decreased 5 places in ranking because of the 30 pages with spun content.
To regain the websites rankings back to normal In my opinion I need to have all 30 pages of spun content rewritten to increase the readability and user experience. Having the content revised will increase search rankings back to normal and increase the users experience which will make the website stronger than it was before!
The websites that I use all unique content on haven’t moved sense the update. Which gave me the idea that on the websites where I used a small amount of spun content on is what caused the negative affects on some of my websites rankings. Another change I noticed in Google’s algorithm update was the decrease in value of profile backlinks. On some of my websites I have built quite a few profile backlinks which is considered grey hat link building technique.
If your going to survive for the future it is all about building white hat websites with high quality content. SEO is not dieing I can tell you that but to succeed for the long term you will need to produce very high quality websites, content, and backlinks!
This surly increases costs of building websites to rank high in Google but that’s just the cost of doing business. Start producing higher quality white hat sites and you will experience great rankings and traffic.
Basic Steps To Building A High Quality Website:
1. Great Hosting
When it comes down to optimizing your websites speed you will need reliable hosting. If you use a low quality host you will have unhappy users and you will not be very happy with your search rankings. Make sure you pick a reliable host. I recommend using Hostgator. You can get some great deals from them.
2. Well Optimized Website With WordPress
Pick a nice WordPress theme which makes it easy for your readers to read your content and find related articles for them to read. This will keep your bounce rate to a minimum and give search engines easy access to crawling your content. Helps you achieve higher rankings!
3. High Quality Unique Content Written
Having great unique content is one of the most important things for your website to have. If you haven’t heard the term “content is king” well, content is king! Make sure you are having great content written that appeals to your audience. Make sure you speak in the readers slang so they can connect with you on a higher level.
4. Scoial Media Integration
Integrate Facebook, Twitter and YouTube onto your website. Drive additional traffic to your website by posting your content to Facebook and Twitter. You can also create videos for your websites so that you can attract visitors through videos that you post. Make sure you upload them to YouTube and embed them on your website.
5. Link Building
Relevant backlinks are very important. If you create backlinks on websites that have spam you will create a bad name for yourself are attract traffic that could negatively effect your website. Make sure you find relevant websites where you can grab high quality backlinks from. The more relevance you point to your website the more success your website will have!
6. Adding Affiliate Links
You do not want to add affiliate links to your website too early. Make sure you attract at least 20 unique visitors a day to your website. If your website does not attract more than 20 visitors per day you are not going to generate a lot of income. Focus on traffic generation first before you try to monetize the visitors coming to your website.
7. More Content
Once you have a solid foundation created keep building upon it! Build out more content to gain more authority within your niche. Keep growing and your website will generate even more income for you! Do not use any type of automated system for content creation. Create all unique content for your website. If you want to scale up quickly hire a content writer to publish content for you at least once a week for you.
You need to always think one step ahead.
What do you think Google will come out with next?
