How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together | PPC Town Hall 93
Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective.
But when working together, they can share each other’s learnings and insights that can influence their business revenues down the line.
In this episode, I spoke to Danny Gavin who runs Optidge, an agency that helps businesses grow using PPC, SEO, paid social, and more.
Danny talked about how those multiple departments can collaborate and share insights to drive more effective results.
Watch this episode to learn:
– How to bring in those teams to work together
– What insights can each team share with each other
– How does working with first-party data fit into the dynamics between these teams
– What are some struggles they can face when sharing data between platforms
and more
Your speaker:
– Danny Gavin, Founder & CEO – Optidge
Want to work with Danny? Check out his agency here: https://optidge.com/
Follow Danny on LinkedIn: https://www.linkedin.com/in/dannygavin/
Follow me on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/
► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall
► Make your PPC management less complex with Optmyzr’s tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall
How to do keyword research for your SEO campaign #keywordresearch #keywordresearchtools #semrush
Did you know that keywords are the foundation of a successful SEO campaign?
Learn how to find low-hanging fruit keywords in this quick tutorial!
Want to see Nathan’s full SEO for Beginner’s video? Watch it here https://youtu.be/mvLI96mxx0o
Email Marketing: How To Source Amazing Stories To Use In Your Emails
Email Marketing For Beginners: How To Write Better Emails With Storytelling
Learn How To Write Amazing Emails (In 5 Days Or Less) ►► https://go.copyposse.com/oti-ytd
Want to incorporate more STORYTELLING in your emails but don’t know how?
Storytelling is one of the most important aspects of great email marketing.
A well-crafted storytelling email can get you:
✅ Higher open rates.
✅ Higher CTRs.
✅ And more conversions.
But any copywriter (or business owner who writes their own emails) will tell you…
After a while, all your good ideas are “used up”, and you’re left wondering:
🤔 Where do I find great stories I’m allowed to use?
🤔 Am I supposed to write original short stories (like a freaking novelist?)
🤔 How do I incorporate these stories into my marketing without losing my message?
🤔 And doesn’t this all take a ton of time and creative genius?
If you have questions about storytelling, sourcing stories, and how to make them fit seamlessly into your emails…
Then keep watching!
In this video, I’m sharing all of my email storytelling secrets (with TONS of examples).
00:00 Intro
01:42 The Science of Storytelling
05:53 WHEN Should You Tell A Story?
07:05 My Tips For Finding Great Stories
07:37 Personal Stories: Ask Yourself These Questions
11:49 Story Ideas That AREN’T About You
12:50 Use The Internet To Your Advantage! Here’s how…
14:35 How To Tie ANY Story Into Your Message (aka the pivot)
👀 Want to read along with the video? Check out this blog post: https://copyposse.com/blog/email-marketing-how-to-source-amazing-stories-to-use-in-your-emails/
🌐 CONNECT WITH ME:
Instagram: https://instagram.com/copyposse
Facebook: https://facebook.com/alexcattoni
Twitter: https://twitter.com/alexcattoni
LinkedIn: http://linkedin.com/company/copyposse
TikTok: https://tiktok.com/@copyposse
Check Out My Website: https://copyposse.com
***
🔥 MORE FREE RESOURCES FOR YOU:
➡️ FREE Email Marketing Cheatsheet: https://go.copyposse.com/emc-ytd
➡️ 11-Step Brand Voice Guide Checklist: https://go.copyposse.com/bvc-ytd
➡️ How To Make Your Copy FUN To Read: https://go.copyposse.com/gg-ytd
➡️ Write Better Social Media Captions: https://go.copyposse.com/smg-ytd
***
🎥 OTHER VIDEOS YOU MIGHT LIKE:
➡️https://youtu.be/FScLm84UDQ4?si=MWFOg6T0jwIp4B0t
➡️https://youtu.be/YaOZyJ9ZDQM?si=pwNgFUpvuxd008KJ
➡️https://youtu.be/O9j9aLo9waY?si=Yn-KVjMwHN8bL8FI
➡️https://youtu.be/79aIkhmRxxc?si=IVSBhk-0kspZL7pK
***
GET STEP-BY-STEP TRAINING FROM ME 👇
⛈️ Every Strategy & Tool I Used To Build A 7-Figure Business From Scratch In ONE Year: https://go.copyposse.com/storm
🚀 Everything You Need To Get Paid To Write: https://go.copyposse.com/cplf-ytd
⚡️ Learn My Million Dollar Sales Page Formula: https://go.copyposse.com/5dc-ytd
💌 Write A Personality-Filled & Persuasive Email Campaign: https://go.copyposse.com/oti-ytd
🔮 Create A Brand Voice That Customers Will LOVE: https://go.copyposse.com/eyeeg-ytd
🛠️ Get ALL Of My Website Copy Formulas: https://go.copyposse.com/llwt-ytd
***
⚡️ WHO IS ALEX CATTONI & THE COPY POSSE?
The Copy Posse was started with one sole mission: to redefine what it means to be a copywriter, marketer, and entrepreneur today.
Founded by 2022’s Marketer of The Year, Alex Cattoni, her inspiration came after observing a dangerous divide in the copywriting industry…
She noticed that while there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey, and severely outdated sales tactics that she just didn’t vibe with…
That’s why in 2019, after 8 years of working behind-the-scenes with the hottest transformational authors and businesses on the planet, Alex decided to start THIS YouTube channel 🙌
To teach people the techniques and strategies she’s used to build a heart-centered, authentic, and lucrative copywriting business from the ground up…
And get more messages that matter to the masses.
It is our conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped hundreds of thousands of rad humans find more freedom, have more fun, and sell more products and services without selling out on their integrity…
And we want to help YOU do the same.
Subscribe to our channel so you don’t miss out on the latest copywriting, marketing, branding, and social media lessons.
#EmailMarketingForBeginners #EmailMarketing #StorytellingInEmails
The TRUTH About Social Media & Childhood | Jonathan Haidt X Rich Roll Podcast
Rich sits down with Jonathan Haidt, an NYU professor and best-selling author, to talk about the negative impact of technology and social media on young people’s mental health and well-being, the harmful effects of hyperconnectivity, proposing potential solutions, and more. To read more about Jonathan and peruse the full show notes, go here👉🏾 https://bit.ly/richroll827
This Episode Brought To You By…
CAMELBAK
Use my code RICHROLL for 20% OFF 👉 https://bit.ly/camelbak2024
✌🏼🌱 – Rich
LISTEN / SUBSCRIBE TO THE PODCAST
Apple Podcasts: http://bit.ly/rrpitunes
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Meal Planner: http://meals.richroll.com
Voicing Change Book: http://richroll.com/vc
Clips Channel: https://www.youtube.com/c/RichRollPodcastClips
Newsletter: http://bit.ly/rollcallemail
CONNECT WITH RICH
✩ Website – http://richroll.com
✩ Rich Roll Podcast – https://richroll.com/all-episodes/
✩ Instagram – https://www.instagram.com/richroll/
✩ Twitter – https://twitter.com/richroll
✩ Facebook – https://www.facebook.com/richrollfans
✩ Strava – https://www.strava.com/athletes/14443?oq=rich
✩ Memoir: Finding Ultra – https://www.richroll.com/shop/books/finding-ultra/
✩ Meals – http://meals.richroll.com
✩ Cook – The Plantpower Way – https://www.richroll.com/shop/books/the-plantpower-way-signed/
✩ Italian! – The Plantpower Way: Italia – https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/
✩ Support – https://www.patreon.com/richroll
FILMED AND EDITED BY BLAKE CURTIS, DAN DRAKE & MORGAN MCRAE
https://www.blakecurtis.net/
https://www.dandrake333.com/
TIMESTAMPS
00:00:00 Intro
00:03:06 Inflection Points In Technology And Mental Health
00:04:39 Impact Of Social Media On Mental Health
00:07:48 Effects Of Smartphone And Social Media On Child Development
00:11:55 Loss Of Childhood Independence And Trust
00:14:58 Techno Optimism In The 90s And Early 2000s
00:15:39 Reflections On The Early Days Of The Internet
00:15:57 The Impact Of Hyper Connectivity
00:16:22 Foundational Harms Of Technology
00:17:57 Decline In Social Interaction
00:19:10 Impact Of Technology On Teenage Socialization
00:20:46 Attention Fragmentation And Multitasking
00:23:54 Addiction And Brain Development
00:30:41 Sponsor Break
00:31:47 Gender Differences In Technology Impact
00:32:31 The Increase In Suicide Rates
00:33:25 The Impact Of Technology On Mental Health
00:34:05 The Effects Of Social Media On Girls
00:35:37 The Psychological Differences Between Boys And Girls
00:38:44 Negative Effects Of Snapchat
00:42:11 The Value Of Social Media To Society
00:46:23 Proposed Solutions To Counteract The Negative Impact Of Technology
00:47:13 Smartphone And Social Media Norms
00:47:52 Challenges Of Implementing Norms
00:48:41 Impact Of Florida Law
00:48:53 Tech Companies’ Responsibility
00:49:26 Phone-Free Schools
00:51:25 Restoring Childhood Independence
00:52:15 Addressing Skepticism On Social Media’s Impact
00:52:43 Debunking Moral Panic Argument
00:57:07 Consideration Of Other Factors
00:58:52 TikTok And Mental Health
01:01:42 Fragmentation And Misinformation
01:02:37 The Impact Of Social Media
01:04:22 Silencing Of Moderates
01:06:47 Challenges For Democracy And Younger Generation
01:11:04 Erosion Of Trust In Institutions
01:16:19 Hope For Change And Spiritual Degradation
01:19:17 Spiritual Wisdom And Loss Of Guidance
01:20:00 Ego Vs. Self-Transcendence
01:20:20 Impact Of Technology On Mental Health
01:21:07 Self-Improvement And Mental Health
01:22:19 Vertical Dimension Of Life
01:24:31 Morality And Community
01:26:21 Cohesion In American Democracy
01:30:28 Parenting And Technology
01:34:10 Tech Companies And Reform
01:35:14 The Legal Battle Against Social Media Platforms
01:36:12 The Need For Regulation And Bipartisan Support
01:36:33 Social Media As A Common Enemy
01:37:21 Impact Of Different Social Media Platforms
01:39:48 Age Restrictions And Lack Of Enforcement
01:41:51 International Efforts And Leadership
01:43:58 Art Project As A Tool For Change
01:50:13 Hope For Change
01:53:09 Credits
* * * * *
NEW TO RICH?
Hi I’m Rich Roll. I’m a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I’m a dad of four. If you want to know more, visit my website or check out these two the NY Times articles:
http://bit.ly/otillonyt
http://bit.ly/vegansglam
I LOVE MAIL! SEND IT HERE:
2630 Conejo Spectrum St.
Thousand Oaks, CA 91320
#richroll #richrollpodcast
Amazon FBA and Amazon PPC Coaching LIVE: A Listing Optimization and Amazon PPC Strategy Review
It’s becoming increasingly difficult to differentiate products and services in the competitive ecommerce landscape.
While most companies focus on product features and specifications, a more effective approach is to emphasize the benefits of their products over the features.
Doing so can help customers better understand how exactly your product or service will benefit them and how it addresses their unique needs.
This week I’m meeting with the founder of Dood Woof and putting her brand on the hot seat!
On this coaching call, we’re diving headfirst into the game-changing strategy of “Benefits over Features” and I’m going to be showing Dood Woof how making a few simple tweaks to their listing can revolutionize their business!
As she goes through the Hot Seat Live were going to be diving into her listings, backend search terms, and showing her exactly where she ranks next to her biggest competitors and how she can overcome them.
Follow along and don’t miss this golden opportunity to gain a competitive edge in the market.
On the call we will be covering:
Why Features Alone Aren’t Enough:
While most companies focus solely on product specifications, we’ll explore why this approach might be holding you back, and we will help you uncover the hidden drawbacks of emphasizing features without highlighting the true value they bring to your customers.
The Power of Benefits-Driven Messaging:
Learn how to craft compelling messages that connect with your audience on a deeper level. Understand the art of explaining how your products and services solve real-life problems and fulfill unique needs.
Boost Conversions and Sales:
Discover the game-changing impact of discussing both features and benefits. By aligning your offerings with customers’ desires, you’ll experience a surge in conversions and increased sales!
Propel Your Business Forward:
Whether you’re a seasoned pro or just starting your ecommerce journey, this coaching call is tailored to suit your needs. Take away actionable strategies that will transform your business and lead you to new heights of success.
Are you ready to revolutionize your ecommerce game and gain the upper hand in a crowded market?
Join the call live and watch us take Dood Woof to the Next Level!
📖Video Chapters:
0:00 – Introduction
1:59 – Amazon Listing of Dood Woof
13:18 – Brand Story
17:45 – Conversion Rate
21:53 – External Traffic to Increase Ranking
24:55 – Q and A Portion
28:04 – Zonguru: Keyword Research
31:25 – Advice and Conclusion
#amazonfba #amazonppc #amazonbrand #coaching #amazoncoach #brand #brandbuilding #businesstips #business #ecommercebusiness #businesstips
Top Keywords to Attract Leads to your B2B brand #seo #digitalmarketing
Discover the top keywords that will attract B2B leads right at the top of your marketing funnel. This video lists the best terms to use in your content for maximum visibility and lead generation. Perfect for SEO beginners and content marketers looking to expand their reach. Don’t miss out on these essential tips—subscribe now for more expert marketing advice!
Hosthub x StayFi: Direct Booking Websites and Email Marketing For Short Term Rentals
In this webinar, StayFi is teaming up with @Hosthub to show the strategies behind effective guest data management and its pivotal role in crafting personalized marketing campaigns that increase direct bookings. Hosthub also covers the different options vacation rental and short-term rental operators can use to build direct booking websites.
Discover how to:
– Build a direct booking website that converts.
– Utilize guest data to understand your audience better and tailor your offerings.
– Implement targeted email and SMS marketing strategies that convert.
– Enhance guest experiences to encourage loyalty and repeat bookings.
– Use Hosthub’s management tools and StayFi’s marketing solutions in synergy for maximum impact.
Deleting Social Media As a Gen Z – 3 Years Clean
More cozy car talks today! Come with me to get boba and have a chat about my 3 years off social media with a little silent vlog to start! Let me know how you like the style of today’s video and tell me what we should talk about next!
✩°｡⋆✩°｡⋆
03:17 – Social Media Talk Starts Here!
08:23 – Working as a Social Media Manager
21:19 – My Theory on Women & Social Media
✩°｡⋆✩°｡⋆
My backpack (affiliate link): https://amzn.to/3Q48KVM
––– ♪♫ Artists’ Links ♫♪ –––
► Music Credits:
● Track Name: ‘Downtown Cafe’
● Music By: Homie Cat
● Official “Homie Cat” Spotify HERE – https://open.spotify.com/artist/01eWi…
● Official “Homie Cat” SoundCloud HERE – / homie-cat
● Official “Homie Cat” Instagram HERE – / homiecatbeats
● DOWNLOAD @ https://www.chilloutmedia.com/download
License for commercial use: Creative Commons Attribution 4.0 Unported “Share Alike” (CC BY-SA 4.0) License.
Full License HERE – https://creativecommons.org/licenses/…
● Music promoted by NCM https://goo.gl/fh3rEJ
––– ♪♫ FREE DOWNLOAD ♫♪ –––
5 Amazon FBA PPC Hacks to INCREASE Sales in 2024!!
🎯 Claim FREE PPC Audit: https://seller360.io/free-ppc-audit/
Today you are going to learn Amazon PPC Optimization and Strategies to help you lower your Amazon PPC ACOS and Increase your Amazon FBA Sales. We will cover Amazon PPC Campaigns to set up, how to optimize Amazon PPC, and how to increase profit margins by running profitable PPC campaigns. This is a complete Amazon PPC A to Z Tutorial. ENJOY!!
📲 Apply for winning product pick and 1 on 1 Mentorship with Trevin: https://amzchampions.com/winning-product-idea
✅ Get 20% OFF HELIUM 10 for 6 months HERE with Coupon Code [AMZCHAMPIONS20] or use this link: http://bit.ly/helium10_coupon
#amazonfba #amazonppc #amazonppctips
